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Registration on a "turnkey basis"
- Registration of dietary SUPPLEMENTS
- Registration of MEDICAL DEVICES
- Registration of COSMETICS
- Registration of dietary / sport etc FOODS
Pharmacy & Commercial promotion
- The creation of a commercial policy
- Monitoring the implementation of the priestly policy
- Conclusion of contracts with as
- Maintaining contracts with as
- Entering into contracts with DB
- Maintenance contracts with DB
- Preparation and management of state tenders (under 223-FZ)
- Preparing a training plan for pharmacies, as and DB
- Preparing an advertising plan for pharmacies (E-prica, Winprice, Private rain, etc.) and working with specialists pharmaceutical publications (Pharmvestnik, Novaya Drugstore, Aptekar, Vita, etc. ) - preparing a placement plan, preparing content, and controlling placement
- Working with marketplaces: Ozon, Beru.ru, Wildberries, etc.
- Working with online pharmacies: Apteka.ru, Eapteka, Zdravcity, etc.
Customers promotion
- Preparing an advertising strategy
- Tender media budgets, layout he media plan
- Site creation
- Analysis of the effectiveness of each conducted RC
- Maintaining social networks
- Conducting research on the Internet (banners, context, search retargeting, reputation marketing / influencers, profile sites, health resources
- Conducting research in the press (selection of printed publications, preparation of content/articles/modules, and control of placement)
- Conducting RC on TV (selection of TV channels, shooting of programs, placement control, post-marketing analysis and report)
- Outdoor advertising or BTL / event for the end user
- Brand PR on TV, in the press, on the Internet (separate direction)
Medical promotion
- Creating a medical strategy
- Creating a medical strategy
- Selecting or providing a medical adviser
- Search for the OL database
- Maintaining OL
- Initiation of writing articles (including preparation of technical specifications for OL)
- Initiation and conduct of CI (phase 3)
- Initiation and conduct of post-marketing CI (phase 4)
- Selection of publications for publishing scientific articles (with a high impact index)
- Preparation of publications in accordance with the magazine's placement requirements, control of placement
- Work with international medical libraries (Cochrane, PubMed, etc.)
- Organization of round tables, conferences (scientific programs)
- Organization of congresses, conferences (poster program)
- Cooperation organization with relevant Russian, European and International medical Associations (e.g. national and the European society of cardiology, etc.)
- The organization and complete preparation of the product for its entry in the all-Russian standards of treatment (accredited by MOH)
- Preparation of medical media plans (scientific advertising for doctors in specialized publications, the Internet)
- Organizing and conducting motivational programs for doctors
- Maintaining medical social networks (DNR, Doctors of the Russian Federation, Eureka, etc.)
- Separate interaction with radar stations and other reference lists
FF consulting & supporting
- Selection and creation of a team of managers and medical/ pharm.representatives'
- Managing the FF team
- Creating all regulatory / working documentation for FF
- Goal setting, setting sales plans, and monitoring performance
- Training special skills of the FF team, conducting assessments
- Training on FF team products
Product management & marketing
- Writing strategies and tactics
- Control/monitoring of strategy and tactics execution
- Market and competitor analysis
- Creating a key visual and a brand-book
- Creating product presentations
- Creating all types of POS materials (for doctors, pharmacies, end customers) - specify what you need
- Creating product presentations
- Development packs/instructions
- Creating a product book/training dossier
- Conduct research to clarify the potential of target audience and the exact need of target audience